Friday, March 27, 2009
Tata Nano, the car of 1,700 euros
The Indian company Tata has introduced the world's cheapest car, which, at a cost of just 100,000 rupees (about $ 2500 / € 1700) proposes to revolutionize the industry of utilities in emerging markets.The new Tata Nano will be sold in India in a few months.
The Indian automobile manufacturer Tata Motors, part of the industrial conglomerate Tata Group, has submitted, in the Delhi Auto Salon, the world's cheapest car, which will be released to the Indian market later this year with a price close to 1,700 euros (2,500 dollars).
Ratan Tata, chairman of the Indian band of the same name, has your project: to offer the Indian society a vehicle with four wheels for four or five seats, thanks to a price not exceeding € 2,000 may be available to a majority. Finally, this car is a reality and was introduced Thursday in the opening day of the Auto Salon in New Delhi.
With the Nano, it has been called the model, Tata offered a genuine low-cost vehicle to the extent of India where the Dacia Logan model, the 'low cost' Europe par excellence, which produces Renault here in partnership with Mahindra, with its price of 7,000 euros, is only available for a fraction of the 1,100 million people in the population.
For years the chairman of Tata Group, which gave 66% of their profits to charities, pursued the idea of providing a vehicle enough economic capacity for the average family in India, consisting of marriage and two or three children , which ensure greater protection in the midst of a chaotic traffic, the motorcycle.
Of these two-wheeled vehicles are registered every year in India over five million units and get them to travel up to five people: father, mother and three children. No wonder that under these conditions, although the level of motorization in the country is still low, occurring each year around 100,000 deaths.
Initially, the project car of 2000 euro was based on a tubular structure, mechanical, with a bicilíndrico engine, 600 cubic centimeters. His idea was to produce only the components assembled to send to small workshops, with lower logistics costs, where it mounted for little money.
But finally the project has changed and Tata has decided to build a factory in the depressed state of Bengal with an investment of DEM 170 million, to produce this vehicle at a rate of 200,000 units per year.The body of it, which will be sold at year end has been designed by the idea of Turin, which already held the body of the Indica model.The cost of developing the car has made approximately 280 million euros.
The Nano will be a model for the local market but could be exported in a second stage, some emerging market. It would be a chimera import into Europe, not to exceed the safety standards or emission imply a substantial increase in the car.
Very diversified, its three main points of the support is in the steel and automotive systems. Esta última división nació apoyándose en tecnología de Mercedes, y logró convertirse en el primer fabricante indio de camiones. The latter division was based on Mercedes technology, and succeeded in becoming the first Indian manufacturer of trucks.
Has subsequently expanded its offering to commercial vehicles, the SUV and passenger cars, having two years ago signed a collaboration agreement with Fiat Group. On the other hand, last summer, when Ford announced the sale that put Jaguar and Land Rover, Tata was one of the companies that showed interest in keeping the two brands.Finally, a little over a week, Ford chose as the buyer and negotiates with the final details of the transaction to be completed by the end of March. Tata would have the widest range: from the cheapest car to some of the more expensive models in the world.
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